Job Descriptions and Responsibilities

Purpose of the job:
With supervision from Marketing Director and Digital Marketing Manager, develop KFC Digital Marketing Strategy which including webmasters, online ordering, and social networks. In addition, develop online media strategy, planning, buying and evaluating.

Job scopes :
1. Production / internal processes & activities
Web functionality enhancement
Online Ordering
Develop strong online marketing calendar
2. Media / external exposure
Online branding / PR
Online media
Social networks
CRM

JOB functions:
Lead KFC digital marketing strategy and drive brands to achieve the target
Responsible for online sales and website conversions
Communicate digital updates and recommendation
Manage online agencies and internal groups to develop best in class work for kfc.co.th and other digital channels such as mobile.
Develop and manage digital budgeting
Work closely with supervisor and brand team to develop e-marketing strategy and e-calendar to support marketing programs. 
Communicate digital updates and recommendation to franchisee
Daily lead / work with internal IT team and lead external agency to perfect online ordering interface / system and maintain websites to ensure the campaign implemented well.
Work closely with media colleague on individual campaign media planning and buying tactics
Develop plan for social networks with PR team
Discover and identify new initiatives and utilize where/when appropriate

Contact Address
Human Resource Department
Yum Restaurants International (Thailand) Co., Ltd.
142 Two Pacific Place Building, 15th Floor
Sukhumvit Road, Klongtoey, Bangkok 10110
Telephone : 0-2653-2900 ext. 9404
Fax : 0-2653-2866
E-mail : th-recruitment@yum.com
Website : www.yum.co.th